RESEARCH
THESIS: By embedding unconditional love into a business’s operating system, Agápe Capitalism increases profitability, purpose, and positive local and global impact.
Evidence for Agápe
Why The Golden Rule Is Still Golden And How Businesses Can Embrace It
Gosnell, K. (2019, April 23). Why the Golden Rule is still golden and how businesses can embrace it. Forbes.
https://www.forbes.com/councils/forbescoachescouncil/2019/04/23/why-the-golden-rule-is-still-golden-and-how-businesses-can-embrace-it/Beyond the Bottom Line: Why Putting People First Matters
Britt, R. R. (2020, August 17). Beyond the bottom line: Why putting people first matters. U.S. Chamber of Commerce: CO—.
https://www.uschamber.com/co/start/strategy/putting-employees-before-profitsTwo Key Principles in Business: “Doing the Right Thing” and “Doing Things Right”
Trustnet.trade. (2023, March 29). Two key principles in business: “Doing the right thing” and “doing things right.” Trustnet.trade.
https://trustnet.trade/en/blogs/trustnet-trade-two-key-principles-in-business-doing-the-right-thing-and-doing-things-right1.7: Ethics - Doing the Right Thing
O'Halloran, L. (2024, June 12). 1.7: Ethics - doing the right thing. In Power of Selling. LibreTexts; Northeast Wisconsin Technical College. https://biz.libretexts.org/Courses/Northeast_Wisconsin_Technical_College/Power_of_Selling_(NWTC)/01%3A_What_is_Sales/1.07%3A_Ethics_-_Doing_the_Right_ThingUnconditional Love in the Workplace: Q+A
Mossbridge, J., & Mickos, M. (2024, June 3). Unconditional love in the workplace: Q+A. Medium.
https://jmossbridge.medium.com/unconditional-love-in-the-workplace-q-a-daeb285c4e35Why Strong, Ethical Business Practices are Good for Your Bottom
Line Moehring, C. (2023, August 30). Why strong, ethical business practices are good for your bottom line. Walton Insights. Sam M. Walton College of Business, University of Arkansas. https://walton.uark.edu/insights/posts/why-strong-ethical-business-practices-are-good-for-your-bottom-line.phpHere's How Important Brand Transparency Is for Your Business
Kline, K. (2016, September 7). Here's how important brand transparency is for your business. Inc.
https://www.inc.com/kenny-kline/new-study-reveals-just-how-important-brand-transparency-really-is.htmlABOUT AGÁPE CAPITALISM
Agápe Capitalism: Can Ethics & Profit Coexist in Business?
Innovative Leadership Institute. (2026, April 7). Agape Capitalism: Can ethics & profit coexist in business? Innovating Leadership: Co-Creating Our Future. https://innovativeleadershipinstitute.com/podcast/agape-capitalism-can-ethics-profit-coexist-in-business/FURTHER READING
Living an Extraordinary Life: The Magic of Integral Transformative Practice
Grote, C., & Kramer, P. (2023, February 13). Living an extraordinary life: The magic of integral transformative practice. ITP International Press.
https://www.itp-international.org/laelbook“Living an Extraordinary Life” was co-authored by Agápe Council Member, Christina Grote.
DEFINITIONS
What Is Capitalism?
Jahan, S., & Mahmud, A. S. (2015, June). What is capitalism? Finance & Development, 52(2). International Monetary Fund.
https://www.imf.org/en/publications/fandd/issues/series/back-to-basics/capitalismWhat is Unconditional Love?
Mossbridge, J. (2022, August 25). What is unconditional love? Institute of Noetic Sciences (IONS).
https://noetic.org/blog/what-is-unconditional-love/Profiting from the Golden Rule
Reichheld, F. (2011, October 25). Profiting from the Golden Rule. Bain & Company.
https://www.bain.com/insights/profiting-from-the-golden-rule-hbr/